Our Story
Maarifa Consultancy Services Limited empowers leaders across all sectors and industries with expert, professional HR support. Avtar Banse founded Maarifa to provide high-level HR expertise to organisations of all scales, drawing on many years of experience in complex corporate environments. Avtar partners closely with you to understand your culture, your pressures, and your goals, then provide the tools and advice you need to navigate evolution and people management with confidence.
Maarifa blends profound industry knowledge with a thoughtful, bespoke methodology designed to empower every member of your team. We offer the precision coaching and bespoke HR frameworks essential for thriving within the complexities of the modern commercial landscape. By fostering genuine partnerships, we enable your business to reach its full potential. We take immense pride in our long-standing relationships with a truly diverse portfolio of clients, providing steady guidance and steadfast values to stakeholders across a wide variety of specialist sectors and global industries.

HR Experts for Your People and Business

Avtar Banse – Founder & Director
Avtar is a versatile HR leader with vast experience in corporate and multi-sector business environments. A specialist in change management and M&A, he blends strategic vision with hands-on expertise to deliver results in employee relations and organisational design. Committed to excellence, Avtar provides tailored guidance to help organisations navigate complex transitions and foster sustainable growth.

Paul Feldman – Associate HR Consultant
Paul is a seasoned HR consultant with extensive, long-standing experience across corporate and multi-sector environments. He combines bold, strategic thinking with practical, hands-on support to help leaders elevate their HR functions. Known for his straightforward, people-first style, Paul partners with clients to build future-ready people strategies that drive real, lasting commercial results.